Rob Keefer, PhD

Director of Research & Innovation

Rob Keefer, PhD, is the Director of Research and Innovation at Illumination Works. He has 20+ years of experience solving complex problems. In his research and innovation role at ILW, Rob works to develop solutions that promote the user’s perspective through his emphasis on human-machine teaming applications of data, artificial intelligence and machine learning algorithms, and visualization.

Rob has authored several articles, white papers, and presentations on data science, machine learning, and software craftsmanship. Rob holds a Master’s in Human Factors Engineering and a PhD in Computer Science and has guided or led the development of software systems with 30+ organizations including Raytheon, Major League Baseball (, and the U.S. Air Force.

In his free time, Rob enjoys spending time with his family, and leads an active lifestyle by setting aside time for running and cycling.